818-340-5300 or 818-618-9229         
Press Release
For Immediate Release
Thursday, July 27, 2011

 Sun Born Natural Products Co.’s to join Celebrities, Hollywood Families,
Friends and Businesses at American Cancer Society’s Relay For Life

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“Cancer is a game changer in anyone’s life and everyone either knows or has a family member, touched by this disease,
which is why we are supporting Relay For Life of Hollywood Campaign,” CEO & President Roland Ludlow,
Sun Born Products, Co. Sacramento,CA, who plans to attend this weekend event


Hollywood, CA— Sun Born Natural Products Co. executives plan to attend and donate Herbal Chi Balm to the second annual American Cancer Society’s Relay for Life this weekend, July 30-31, 2011. It will be non stop walking around the clock to battle cancer at the American Cancer Society’s event that runs Saturday through Sunday.

According to event organizers, team members, armed with tents and sleeping bags, will gather at Helen Bernstein High School on Saturday, July 30, 2011 at 9:00 a.m. for an overnight campout against cancer. After soliciting pledges from friends, family, neighbors and colleagues, participants will take turns walking or running around the track, join fun activities off the track, and share their experiences of courage, hope, and inspiration with each other.

“Because cancer never sleeps, relays are overnight events to pay homage to all the courageous people affected by cancer,” team organizers said.

The American Cancer Society's Relay For Life is a life-changing, family-oriented community event that celebrates the lives of those who have battled cancer, remembers loved ones lost, and empowers individuals and communities to fight back against a disease that affects so many.

The Herbal Chi Balm is a specialized natural product used for relief of pain from physical exertion, minor injury, and used for sports training during warm up and cool down after exercise. The Balm formula contains 100 percent pure organic unrefined Shea Butter, and lavender oil along with 20 hot and cold Chinese herbs.

“Participants can rub in on muscles before and after,” said Roland Ludlow, president and CEO of Sun Born Natural Products Co. I use it for all my exercising said Kung Fu Grandmaster Greg Yau. Both Ludlow and Yau plan to attend the event. Also attending the event is Dr. Faith E. Leuschen, DC, Manhattan Beach. “It is a great pain reliever, and I rub it on my sore arm and leg muscles after full day of workouts and it energizes my whole body,” said Dr. Faith E. Leuschen, DC, master trainer NRCT™. “ As a master trainer in Neurologic Relief Center Technique™  Dr. Leuschen teaches the Neurologic Relief Center Technique™ to doctors from all over the country, hence helping thousands of disabled people across America who suffer from Fibromyalgia, severe pain, headaches, anxiety, depression, and muscle pain.

Just recently, noted Actress, Marina Anderson (Law & Order: Los Angeles, Desperate Housewives), the ex-wife of the late Kung Fu TV Icon Actor David Carradine announced her endorsement of the Herbal Chi Balm. She also plans to attend this weekend’s Relay For Life of Hollywood.

According to Steven Yamin, Conscience Entertainment Group other celebrities expected to attend : Jayson Blair (The Hard Times of RJ Berger), Ashley Argota (True Jackson, VP), Brandon Molale (True Blood), Lorielle New (Grindhouse), ), Julie Berman (General Hospital), Lisa LoCicero (General Hospital), Nancy Lee Grahn (General Hospital), George Gray (The Price is Right Host), Isabella Rae Thomas (Brothers and Sisters), Catalina Rodriguez (Cougars, Inc.), Jessica Hall (Deal or No Deal), Zachary Alexander Rice (VW Piñata Boy), Reginald C. Hayes (Girlfriends), Danny Arroyo (Lethal Weapon 4), Zach Callison (Hannah Montana), Jennessa Rose (Glee 3D),Setorii Pond (The Hills), Julianna Rose (Glee 3D), Jason Rosell (Fortune), Athena Eleanor Ripka (Law & Order: Special Victims Unit), Derek Bloom (Prank Stars),  Mark Valinsky (Hancock), Lawrence Zarian (Nip/Tuck), Temara Melek (singer/songwriter), Danika Yarosh (Billy Elliot on Broadway), Herman Chan (House Hunters) and many more.

 [Editors: For more info about the event visit: www. RelayForLIfe.org/Hollywoodca.  For media interviews with Sun Born Natural Products Co. executives, Actress Marina Anderson or Dr. Faith E. Leuschen, call 818-340-5300, or email Publicity@mayocommunications.com.

Event details:

The event begins with survivors walking the Survivors Lap together in purple Relay shirts affirming the courage of those who have faced cancer and won. At sundown the Luminaria Ceremony honors and memorializes those who are still fighting cancer or have list their battle with decorated luminaria bags illuminating track into the night, lighting a path of hope. The event closes the next morning with the upbeat Fight Back Ceremony, reminding us that we have the power to change the course of this disease.

In 2010, more than three million walkers, including more than 600,000 cancer survivors, participated in 5,150 Relay events nationwide and in 19 other countries. In California alone Relay raised nearly $26,401 million raised for cancer research, education, services and advocacy.

Relay For Life of Hollywood:  Saturday, July 30 to Sunday, July 31, 9:00 a.m. – 9:00 a.m. Opening Ceremony: Saturday, July 30, 9:00 a.m.

Survivors Lap: Saturday, July 30, 9:30 a.m.

Luminaria Ceremony: Saturday, July 30, 9:00 p.m.

Fight Back/Closing Ceremony: Sunday, July 31, 8:30 a.m.

For more information: visit www.RelayForLife.org/hollywoodca.  

Press Check-In: Saturday, July 30, 8:30 a.m.

Celebrity participation, press & media consideration contact:
Steven Yamin at Conscience Entertainment Group:
 steven@conscience-entertainment.com

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