Press Release

Monday, July 09, 2012


Global Onslaught- Australia-UK "Music’s Ultimate" worldwide Service Launches in Hollywood, CA
The global music service launch and tour includes new artists- ANNIE LOVELL, MARCH INTO PARIS -
"Inside My Heart"
and the kickoff will benefit Operation Blankets of Love animal charity

Global Onslaught (Australia/UK) today announced plans to launch and tour USA with a kick off event, Saturday, July 28, 2012, in Hollywood, CA. The kickoff even will also benefit Operation Blankets of Love (OBOL), which comforts and supplies 60+ animal shelters in California.

The ultimate music platform Online, offers a worldwide exposure for new artists -signed and unsigned - with a platform to podcast new bands from around the planet. The cloud-based music service in Victoria-Melbourne, Australia and the United Kingdom combines four decades of music management and industry expertise. Since its inception (Jan. 09, 2012), it has mushroomed from hours of exchange of ideas over the Internet from two different countries and two creative minds: Nancy Princi and Adam Hayward.

Coming to USA Marching to Paris -"Inside My Heart"

Global Onslaught Launch & Tours Features Annie Lovell

Chief Executive Officer Nancy Orsini Princi, of the Australian Division of Global Onslaught (GO), has been recognized globally for her dedication, leadership and excellence in marketing, promotions and artist management in the music Industry.

Princi brings her accounting, restaurant, events, hospitality experience and skills to her role as CEO of the Australia division of Global Onslaught, a leading entertainment, artist management and event planning company.

Global Onslaught UK CEO Adam Hayward has traveled the world working as a DJ in Greece, New York, London, and widely across the UK and Europe, developing and sharing his world vision for independent artists. Organizing people and bands across the globe became a natural fit.  Hayward’s knowledge and love for music grew organically, influenced by soul, funk, jazz, techno, pop, techno and indie as well as rock n’ roll and metal music.

Hayward has a clear vision for Global Onslaught and is dedicated to realizing his big dream. GO is goal is to become the worldwide music market leader and offering the ultimate music platform.

“We want artists to make their first splash into the professional music industry with a strategic global plan that makes the difference,” explained Hayward.

Hayward, a seasoned disc jockey, musician and vinyl junkie, knows the ins-and-outs of the music industry. His background and skills blends in with Partner Nancy Princi’s business experience as a restaurant and club owner. And like Hayward, Princi is passionate about music.

Music fans can listen to their favorite bands and songs managed in the cloud, across the Global website site and a host of social network partners on a variety of devices at the office, home or on the go. But unlike other music lover sites, Global Onslaught Artists Management (G.O.A.M.) combines the powerful, global Internet experience with announced schedules of tours of new artists and bands expose worldwide, long before a tour begins. In America, one day before the USA launch, the West Coast tour includes but is not limited to: ANNIE LOVELL and MARCH INTO PARIS - "Inside My Heart" , July 27 – Aug. 09, 2012 in Los Angeles and Las Vegas. The GOAM schedule at:

“We’re very different in experience and background, but our common bond is music, and the new artists who create it for the world,” Princi said. “Our basic idea was to take a virtual  ‘back packing’ adventure around the world, stopping off in all kinds of different places, meeting people, exploring the local music scene and discovering incredible new music.

About Global Onslaught


Established in January 2012, Adam Hayward and Nancy Princi couldn't get enough of the new music being promoted on social networks, the given demos, and new releases. They were taken back by the caliber of entertainers and their hard work. "Why aren't you all listening to them? Where can they go? This is why Global Onslaught was born," they said.  Global Onslaught Artist Management (G.O.A.M) is a machine behind a brand, a hive of activity and opportunity for bands working with GOAM. More than 40 years of combined experience brings a nucleus of specialists, personal services to bands and artists from every corner of the Globe. Utilizing International contacts and the Global Onslaught brand, GOAM has exclusive access to promote any music campaign or portfolio via its entertainment website  among many other business streams. G.O.A.M. slogan:  We deliver excellent service through knowledge, experience, contacts and professionalism” within the music and entertainment industry.”


Operation Blankets of Love (OBOL) (

Operation Blankets of Love (OBOL) provides aid and comfort to homeless animals in shelters, rescue groups, wildlife and 
farm sanctuaries. The 501c nonprofit also teaches humane education in schools. Providing supplies and blankets to 60+
animal shelters in California Founder Eileen Smulson created the nonprofit after rescuing a little terrier mix named, “Ginger”,
who was wondering, lost on the freeway. Smulson never owned a dog before Ginger.

[Editors note
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