Third Street Promenade comes alive with musical performers wooing thousands of tourists daily

Third Street Promenade.

Some 40,000 visitors head to Santa Monica for the street performers, delicious food and entertainment that is world famous at the Third St. Promenade, one of the top tourist attractions in SoCal.

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When SoCal residents sweat out triple digit heat they flock to the coastline to Santa Monica or Malibu beaches. When the tourists come to town they follow the locals to the beaches, but the largest crowds head to the Third Street Promenade that’s walking distance from the beach. It is an upscale shopping, dining and entertainment complex in the downtown area of Santa Monica, California. (1351 3rd Street Promenade #201, Santa Monica, CA 90401).

Third Street Promenade

The world famous Third St. Promenade attracts thousands daily to Santa Monica for a real music treat and great cafes. ( click image above ).

The Promenade is known for great specialty, upscale stores from Nordstrom to Forever 21. It’s just walking distance from much to see and do like the like the Santa Monica Pier. But one of the best-kept secrets includes free, raw, street musical talent featuring blues, top 40 to Spanish guitar players that are show stoppers or in this case shopping grabbers. The Promenade offers unique features of the Downtown Santa Monica experience with a variety of street performers strumming, rapping, dancing, juggling and otherwise entertaining visitors. This large tourist attraction gives these performers a chance to showcase their musical acts in front of an audience of thousands. According to Downtown Santa Monica and 3rd Street Promenade, there is an average of 40,000-foot traffic daily.

You have tours of the historical downtown Santa Monica to some of the best restaurants in California. The Promenade even compliments the City of LA’s worst drought in 140 years with water saving imitative through a water drip system and plants that survive with very little water. In fact, there are dinosaurs sculptured out of green brushes with water coming out of the mouth. According to the City of Santa Monica, the watering system, and succulent plants are expected to save about 14,500 gallons of water per year.

Third St. Promenade

The world famous Santa Monica beaches.

For decades, Santa Monica has been “the go-to” beach for people living in or near the City of Los Angles. Tourists are often surprised to see so many activities going on in Santa Monica. Don’t be surprised if you see top-name stars in the movie and television industry.   This energetic beach community throws out the red carpet to everyone and is very close to most of SoCal’s best, major attractions. So in between your itinerary – in trips to Universal Studios, Hollywood, Disneyland, and other top tourist sites be sure to check out the Third Street Promenade and enjoy free music, a natural beach breeze and a day well spent.

If you are visiting the promenade for the first time, you might notice after walking several blocks lined with stores, exhibits, cafes and a newly remodeled mall, that when you come back through the area, the musical talent has changed. The music continues long into the night, where solo artists and small bands take turns playing and singing their heart out. Just don’t forget to drop some money in the tip buckets or hats, because it is the only way these exceptional performers make money.  After all, it cost them $37 a year for permits to play at the Third Street Promenade. And it’s free. Some highlights are published below. Enjoy!


“The Great Food Truck Race” Premiering this Sunday, August 23 at The Parlor


Watch Postcards Gourmet Soul Food Truck Compete on
The Food Network’s Season 6 Hit Series “The Great Food Truck Race”
Premiering Sunday, August 23 @The Parlor

Watch Postcards Gourmet Soul Food Truck Compete on The FOOD NETWORK’S Season 6 Hit Series

Out of hundreds of potential contestants, producers of The Food Network’sThe Great Food Truck Race, selects Postcards Central American Soul Food as one of the seven competitors for Season 6. The owner Greg King and chef of Postcards CAS, from Southern California specialize in soul food cuisine. PostcardsCAS will be hosting their viewing event on Sunday, August 23 @ 5PM at The Parlor, 7250 Melrose Ave, Los Angeles, CA 90046. 

The Great Food Truck Race will begin its sixth season in Santa Monica, CA as the food truck operators head out for a 2,500-mile journey along America’s historic Route 66. They’ll be making stops in Arizona, New Mexico, Texas, Oklahoma, Missouri and Illinois before finishing with an action-packed finale in Chicago. Host Tyler Florence will be navigating a team of professional food truck operators through multiple challenges geared to test their resolve and find “the best gourmet truck in the country”. The winning food truck will walk away with a cash prize of $50,000.

food shots

Delicious food as seen on Food Network. (courtesy Edna Sims).

Lovers of soul food can look forward to meeting the team and experiencing the day-to-day adventure they face on the road as Greg, Grae and Monique travel across the country competing for the win.

Postcards Central American Soul Food’s signature dish is chicken, mac ‘n cheese, and greens served in either a wrap or bowl.  All of PostcardsCAS’ dishes are inspired by famous African-American historians such as The Greatest inspired by Muhammad Ali, Langston’s Choice after poet Langston Hughes, and Alice’s Final Word, inspired by author Alice Walker who wrote “The Color Purple.” 

“Soul food is loved by people of all walks of life; however, often it’s only found in urban communities,” said King“I want to make this cuisine healthy and accessible to everyone, and it seems to be working…”

food network yummyA foodie from childhood, King began his career in the food industry working alongside his dad in the family soul food business at the young age of 12. King’s dad, a classically trained chef, taught his four sons the artistry of cooking culinary dishes with a soulful twist. King easily picked up techniques for creating great soul food; however, in establishing his business he wanted to present it as healthier alternative to the decadent soul food created by his parents.

King launched PostcardsCAS in 2013 after leaving a successful career as a marketer for some of the biggest brands in the world, including NBC, Warner Bros., Fox Entertainment Group, L’Oreal, and Mattel.

King has utilized his professional experience as the sounding board to building a successful restaurant business. PostcardsCAS delivers tasty and healthy soul food options easily eaten on the go, because they are served in a wrap or bowl. Similar to Chipotle where Mexican cuisine is served in a wrap or bowl; King his customized a tantalizing menu offering notable soul food staples available for consumers who love southern soul food cuisine; yet, he’s added some Belizean staples (such as Rice and Peas, Oxtails and Plantain) to compliment his offerings.

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