Monthly Archive: August 2015

“The Great Food Truck Race” Premiering this Sunday, August 23 at The Parlor


Watch Postcards Gourmet Soul Food Truck Compete on
The Food Network’s Season 6 Hit Series “The Great Food Truck Race”
Premiering Sunday, August 23 @The Parlor

Watch Postcards Gourmet Soul Food Truck Compete on The FOOD NETWORK’S Season 6 Hit Series

Out of hundreds of potential contestants, producers of The Food Network’sThe Great Food Truck Race, selects Postcards Central American Soul Food as one of the seven competitors for Season 6. The owner Greg King and chef of Postcards CAS, from Southern California specialize in soul food cuisine. PostcardsCAS will be hosting their viewing event on Sunday, August 23 @ 5PM at The Parlor, 7250 Melrose Ave, Los Angeles, CA 90046. 

The Great Food Truck Race will begin its sixth season in Santa Monica, CA as the food truck operators head out for a 2,500-mile journey along America’s historic Route 66. They’ll be making stops in Arizona, New Mexico, Texas, Oklahoma, Missouri and Illinois before finishing with an action-packed finale in Chicago. Host Tyler Florence will be navigating a team of professional food truck operators through multiple challenges geared to test their resolve and find “the best gourmet truck in the country”. The winning food truck will walk away with a cash prize of $50,000.

food shots

Delicious food as seen on Food Network. (courtesy Edna Sims).

Lovers of soul food can look forward to meeting the team and experiencing the day-to-day adventure they face on the road as Greg, Grae and Monique travel across the country competing for the win.

Postcards Central American Soul Food’s signature dish is chicken, mac ‘n cheese, and greens served in either a wrap or bowl.  All of PostcardsCAS’ dishes are inspired by famous African-American historians such as The Greatest inspired by Muhammad Ali, Langston’s Choice after poet Langston Hughes, and Alice’s Final Word, inspired by author Alice Walker who wrote “The Color Purple.” 

“Soul food is loved by people of all walks of life; however, often it’s only found in urban communities,” said King“I want to make this cuisine healthy and accessible to everyone, and it seems to be working…”

food network yummyA foodie from childhood, King began his career in the food industry working alongside his dad in the family soul food business at the young age of 12. King’s dad, a classically trained chef, taught his four sons the artistry of cooking culinary dishes with a soulful twist. King easily picked up techniques for creating great soul food; however, in establishing his business he wanted to present it as healthier alternative to the decadent soul food created by his parents.

King launched PostcardsCAS in 2013 after leaving a successful career as a marketer for some of the biggest brands in the world, including NBC, Warner Bros., Fox Entertainment Group, L’Oreal, and Mattel.

King has utilized his professional experience as the sounding board to building a successful restaurant business. PostcardsCAS delivers tasty and healthy soul food options easily eaten on the go, because they are served in a wrap or bowl. Similar to Chipotle where Mexican cuisine is served in a wrap or bowl; King his customized a tantalizing menu offering notable soul food staples available for consumers who love southern soul food cuisine; yet, he’s added some Belizean staples (such as Rice and Peas, Oxtails and Plantain) to compliment his offerings.

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Digital Hollywood features scale and transparency for digital content platforms

by George McQuade III

“Pluravida manages literally billions of transactions,” said Sam Gilchrist, CEO, Pluravida and one of the keynote speakers and
panelists at Digital Hollywood, Marina del Rey

 Hollywood is a longtime survivor of conferences featuring the next big thing in the digital world. This year April (April 27 -30), at the Ritz Carlton, Marina del Rey featured nearly 500 speakers and dizzying amount of subjects and issues. This Examiner stopped by Tuesday, April 28, 2015 to learn what’s new in technology. It was all about TV platforms, interactivity, digital innovation, deal-making, data management and lots of focus on financing TV shows, movies and other projects online. There was not a lot of fanfare for Youtube’s 10th anniversary, but they were among the big players and major sponsors that appeared in the event like Cisco, Verizon, Women in Media and Pluravida.

Digital Hollywood

President Aida Mayo, MAYO Communications checks out some of the Digital Hollywood displays.


“It involves literally billions of transactions,” said Sam Gilchrist, CEO, Pluravida and one of the keynote speakers and panelists Tuesday. “We produce platforms most for content and distribution. Gilchrist noted that big and large companies are now concerned about managing their data, content, ownership rights, revenue settlement and payment obligations. It covers the gamut, video, games, music, TV shows, movies and the list goes on.

“For example, we manage all of the income streams for Universal Music, which involves 2,000 different business models and 63 countries,” explained Gilchrist. “We handle merchandize sells, streaming, film and TV licensing to wide variety of income models making sure everyone gets paid.”

Gilchrist presented pluravida’s technology and software, which has key integrations with Youtube andDwolla. It’s already a nightmare to try to police the Internet for music and movies, but Gilchrist believes that companies will look more at holistic ways to track user’s content, via fingerprint technology, watermarks to online software, but allowing everyone including, the customer and owner to enjoy transparency of all digital content produced.

New digital stuff added this year to the three-day adventure were:

Virtual & Augmented Reality

Sports NEXT at Digital Hollywood: TV – Games – Apps – Wearables

The Health Summit – Media & Technology that Save Lives

MusicNEXT – IdeaFest – Los Angeles

A Celebration of Women – An Evening of Great Ideas & Entertainment

Internet TV – The Distruption – Tablets – TV – Smartphones – PC

Digital Hollywood

You have to be careful you don’t miss the speakers and workshops while checking out some of the cool gadgets coming in the future.

And finally, one consensus heard at the conference was that, Television has created a video infrastructure the cross platform from high definition to mobile. It’s all about seeing the big picture with multimillion dollar investments, Spike TV networks Studios games and the scalable web in the balance, real time data from the cloud is not only relevant, but it is the critical element in decision making. For more about the event and schedule on the final day visit:

Coming up in October: 

Virtual and Augmented Reality at Digital Hollywood Fall
October 19-22, 2015 – Ritz Carlton Hotel – Marina del Rey, California 
 Register Here – “The Future of the Entertainment Industry” 
See Videos from Last EventClick Here
See Who Attended the Last EventClick Here

See Photos from Last EventClick HereSpecial Events:

Monday, October 19th – The Welcome Dinner, Marina Vista Room
Hollywood & Immersive Entertainment VR & AR Welcome Dinner