Monthly Archive: May 2016

Operation Blankets of Love (OBOL) spreads cheer and blankets of Love at painting fundraiser for animals

Eileen Smulson and her husband, Brad have been rescuing dozens of animal shelters and animal rescue organizations for several years with pet supplies and blankets of Love. Every quarter Operation Blankets of Love (OBOL) hold fundraisers to raise funds to pay for their operations. On Sunday, May 22, 2016, around three dozen supporters and friends turned out for a “Wine & Painting Party” to benefit OBOL.

OBOL PAINTING PARTY“Having a painting party today to help homeless animals and animals in shelters,” said Eileen Smulson, founder, Operation Blankets of Love. “We have dozens of people here enjoying wine, cheese, cookies and food along with lots of volunteers who coordinated the fundraising event. Everyone is drawing a dog and a cat over a landscape and they don’t have to be professional painters to do it. All of these people here love animals and they’re going to help us raise money to give comfort to homeless pets because they’re committed to helping us with our mission,” she said.

OBOL’s mission is to provide comfort to animals in shelters. The charity rescues about 1,000+ animals each month through the donations and pet supplies donated throughout Southern California. They were with some 60 shelters locally, dozens of rescue organizations and OBOL teaches young children how to show respect for animals because Smulson believes society needs to educate people about carrying for their best friends. “There’s such an overpopulation in the shelters that we really need to educate people,” she explained. “We are just so glad to have all of these wonderful animal lovers who support OBOL turn out for a good cause.

OBOL PAINTING PARTYHeading up the painting party was Channing Friedman, an art instructor and owner of The Paintery, a traveling paint party. She said, “It’s an honor to be here and I’m going to be teaching how to paint step-by-step. You don’t have to be an artist because we teaching everyone the same step-by-steps to learn how to paint. We make sure everyone feels comfortable with their painting.” Friedman also noted that many people paint for relaxation. “Time and time again, people come up to me and say, ‘I haven’t picked up a paint brush since kindergarten, and haven’t touched on since,” she said. “They even said how relaxed they were and it even brought out the inner child in them and they couldn’t believe that they walked away with the beautiful painting that they have.”

Eileen Smulson was never a “dog person”, but her husband Brad Smulson loved all pets. She discovered how much she loves animals after a trip to the shelter and spotted “Ginger”, a terrier mix among some 15 dogs. Not only did they hit it off at the start, but Ginger became the mascot of OBOL when she asked the shelter manager, “Where’s the blankets to keep these dogs warm?” When Smulson learned there was no budget she started collecting blankets. Dozens soon turned to hundreds of blankets and hundred to 100,000+.

2016-05-23 05.16.56OBOL is some grassroots, community-driven nonprofit animal welfare, and emergency relief organization founded in 2008. Its’ unique purpose is to improve the well-being and survival of homeless animals and increase chances for survival and adoption — with the ultimate aim of eliminating animal homelessness. Most importantly, by improving homeless animals’ quality of life, OBOL’s services help them become more outgoing and affectionate, leading to being adopted more often and they reduced euthanasia. OBOL provides comfort and care items to shelters, rescues, pets of the homeless, sanctuaries, and fosters to improve the well-being of stray, sick, abused, and neglected homeless animals, increasing their chances for adoption which saves lives.

Eileen Smulson was a former school teacher and a founder of a singing telegram balloon delivery business at 25 in New Jersey and a fundraiser in the non-profit world for 20 years in Los Angeles. Some of the charities she worked as an executive included: The American Cancer Society, Anti-Defamation League, the largest human rights agency in the country and Magen David Adom, Israel’s emergency and disaster relief/rescue services. During her years of non-profit work, she raised millions of dollars for many non-profits causes helping people and earned numerous national awards.2016-05-23 05.53.14

“I like to think outside of the box and use my entrepreneurial attitude and passion for animal welfare issues to now helping the animals that have no voice,” she said. “It all started on a cold rainy day in January 2008 when I saw puppies shivering at an animal shelter near my home. I was disturbed to think of my first pet, ‘Ginger’, a four-month-old terrier mix that I adopted in 2003 was lying on a cold, hard cement floor. I was going to try to collect 100 blankets for the shelters and through it, all Operation Blankets of Love was born. “OBOL is like the Red Cross because every day is a disaster for homeless animals and we are on the front lines, she said. “We rescue the rescuers.”

If you would like to donate blankets, towels or pet supplies visit the OBOL website for more or call 818-402-6586 for more information how you can volunteer and or donate. There are hundreds of pet stores and locations through Southern California where blankets and supplies can be dropped off.

Food PR legend Leo Pearlstein’s ‘Adventures In PR’ reveals rare celebrity stunts/photos

Leo Pearlstein

Pearlstein used celebrities like Steve Allen, Jimmy Stewart and others to promote products.

Public Relations Guru Shares Inside Stories of Unique Promotions, Plus Nostalgic Photos of Hollywood Royalty

When food publicity guru Leo Pearlstein started Lee & Associates, Inc. in 1950, he never dreamed that he would find ways to publicize every kind of food imaginable with the help of movies, TV, music, sports or political celebrities.  After more than six decades of breaking the mold, he became known as the “food Publicity Pioneer” and has captured his inside secrets to his success with a rare collection of classic photos of Hollywood celebrities in his new 155-page paperback book, “Adventures in PR,” just published this week and now available on Amazon for under $14.95.

Adventures In PR by Leo Pearlstein.

ADVENTURES IN PR is now available on

“My stories are about adventures that happened as a result of opportunities” explained Pearlstein while sitting on his sofa at his home in West Hollywood, Wednesday (May 18, 2016). “There were two types of opportunities. If something happened in the press, we would see if we could react with positive information that would be complimentary to our client. There were also opportunities that we could create by working with someone else and including their product information with our messages. We call them ‘tie-ins.’ We would share costs for media and production, or we would include their product in our recipes and they would include our product in theirs. We would both benefit with increased exposure without additional costs.

Jane Mansfield

Jane Mansfield helped promote turkeys year round with this famous BBQ shot.

From eggs and prunes, to turkeys, potatoes, chives, chickens and chips, the 95-year-old PR guru recalls the many trials and tribulations of getting hard-to-obtain media attention for his clients’ products. Pearlstein’s publicity campaigns not only helped sell food, but also the TV and movie projects of the celebrities with whom he worked. The book not only describes many successful PR campaigns, but also how Pearlstein and his staff were able to turn some crazy mishaps into successes.

John F. Kennedy

A famous shot of President Kenny that was never released on Thanksgiving, because he was assasinated. “It was the saddest day of my life,” said Leo Pearlstein, Lee & Associates, Inc.

“One of my most exciting celebrities was Jane Mansfield promoting turkey’s year round,” said Pearlstein. “We had an apron that said, ‘How about a turkey BBQ?’ The turkey growers were happy, because we got more publicity out that one photo than about a dozen other campaign tactics,” he noted. But one of the biggest setbacks happened when President John F. Kenney was assassinated. “California was the second largest turkey producing state in the Union and it was our turn to send a turkey to the president for Thanksgiving,” he said. “We took a photo a week before and we were going to release the photo a couple of days before Thanksgiving Day. President Kenney was assassinated and we never released the photos. It was sad day and we didn’t talk about Turkeys all day. We spent a fortune on publicity lining up five TV shows, pictures, media kits, and other materials. We were doing a Thanksgiving dinner at every station in Los Angeles, we had a home economist, a chef and a dietitian with me. We were all set to go when a voice came over the loud speaker and said, ‘Stop everything, President Kenney has been assassinated.’”


  In his spare time Leo Pearlstein enjoys playing the drums.

Pearlstein said the assassination was the most shocking event of his life. “We were all sick, we covered up the turkey and took all the food off of the table, and no one ate anything,” he said. “Since the news about Kenney lasted several weeks, I was able to take the same concept and turn it into Christmas. We didn’t talk about Thanksgiving and we were able to recoup some of the money and energy we had. It was one of the saddest things that ever happened and it wiped us of the map. We lost our radio shows and TV shows, because obviously, we weren’t going to talk about it.”

“Adventures In PR” is entertaining as much as it is useful for anyone trying to promote products or services. It features tons of inside secrets, PR events and stories about food and celebs such as: