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Food PR legend Leo Pearlstein’s ‘Adventures In PR’ reveals rare celebrity stunts/photos

Leo Pearlstein

Pearlstein used celebrities like Steve Allen, Jimmy Stewart and others to promote products.

Public Relations Guru Shares Inside Stories of Unique Promotions, Plus Nostalgic Photos of Hollywood Royalty

When food publicity guru Leo Pearlstein started Lee & Associates, Inc. in 1950, he never dreamed that he would find ways to publicize every kind of food imaginable with the help of movies, TV, music, sports or political celebrities.  After more than six decades of breaking the mold, he became known as the “food Publicity Pioneer” and has captured his inside secrets to his success with a rare collection of classic photos of Hollywood celebrities in his new 155-page paperback book, “Adventures in PR,” just published this week and now available on Amazon for under $14.95.

Adventures In PR by Leo Pearlstein.

ADVENTURES IN PR is now available on Amazon.com.

“My stories are about adventures that happened as a result of opportunities” explained Pearlstein while sitting on his sofa at his home in West Hollywood, Wednesday (May 18, 2016). “There were two types of opportunities. If something happened in the press, we would see if we could react with positive information that would be complimentary to our client. There were also opportunities that we could create by working with someone else and including their product information with our messages. We call them ‘tie-ins.’ We would share costs for media and production, or we would include their product in our recipes and they would include our product in theirs. We would both benefit with increased exposure without additional costs.

Jane Mansfield

Jane Mansfield helped promote turkeys year round with this famous BBQ shot.

From eggs and prunes, to turkeys, potatoes, chives, chickens and chips, the 95-year-old PR guru recalls the many trials and tribulations of getting hard-to-obtain media attention for his clients’ products. Pearlstein’s publicity campaigns not only helped sell food, but also the TV and movie projects of the celebrities with whom he worked. The book not only describes many successful PR campaigns, but also how Pearlstein and his staff were able to turn some crazy mishaps into successes.

John F. Kennedy

A famous shot of President Kenny that was never released on Thanksgiving, because he was assasinated. “It was the saddest day of my life,” said Leo Pearlstein, Lee & Associates, Inc.

“One of my most exciting celebrities was Jane Mansfield promoting turkey’s year round,” said Pearlstein. “We had an apron that said, ‘How about a turkey BBQ?’ The turkey growers were happy, because we got more publicity out that one photo than about a dozen other campaign tactics,” he noted. But one of the biggest setbacks happened when President John F. Kenney was assassinated. “California was the second largest turkey producing state in the Union and it was our turn to send a turkey to the president for Thanksgiving,” he said. “We took a photo a week before and we were going to release the photo a couple of days before Thanksgiving Day. President Kenney was assassinated and we never released the photos. It was sad day and we didn’t talk about Turkeys all day. We spent a fortune on publicity lining up five TV shows, pictures, media kits, and other materials. We were doing a Thanksgiving dinner at every station in Los Angeles, we had a home economist, a chef and a dietitian with me. We were all set to go when a voice came over the loud speaker and said, ‘Stop everything, President Kenney has been assassinated.’”

 

  In his spare time Leo Pearlstein enjoys playing the drums.

Pearlstein said the assassination was the most shocking event of his life. “We were all sick, we covered up the turkey and took all the food off of the table, and no one ate anything,” he said. “Since the news about Kenney lasted several weeks, I was able to take the same concept and turn it into Christmas. We didn’t talk about Thanksgiving and we were able to recoup some of the money and energy we had. It was one of the saddest things that ever happened and it wiped us of the map. We lost our radio shows and TV shows, because obviously, we weren’t going to talk about it.”

“Adventures In PR” is entertaining as much as it is useful for anyone trying to promote products or services. It features tons of inside secrets, PR events and stories about food and celebs such as:

Darrell D. Miller of Fox Rothchild named ‘Beverly Hills Bar Assn.’s Entertainment Lawyer of the Year

 Annual Awards Dinner is set for Tues., May 17, 2016, 5:30 PM, The Beverly Hilton

Includes Performances by Three Grammy-Winners — Rapper/Actor Ludacris
(Fast & Furious Franchise), Singer/Songwriter/Producer Donald Lawrence and Actress/Recording Artist Brandy- Proceeds Support BHBA’s Education and Community Outreach Programs

***

Darrell D. Miller, chair of the national Entertainment Department at 750-attorney Fox Rothschild LLPDarrell D. Miller, chair of the national Entertainment Department at 750-attorney Fox Rothschild LLP, managing partner of the firm’s Los Angeles offices will be honored as the 2016 Entertainment Lawyer of the Year by the Entertainment Law Section of the Beverly Hills Bar Association (BHBA), at its prestigious annual Awards Dinner on Tuesday, May 17, 2016, at 5:30 p.m., at The Beverly Hilton. Miller is also the author of  “The 16th Minute of Fame: An Insider’s Guide for Maintaining Success Beyond 15 Minutes of Fame,”

“This award is in reality a testament to the remarkable success and hard work of my tremendously talented clients that I have had the honor of working with over the last 25 years,” Miller said.  “I am completely humbled to be singled out by my esteemed peers at the Beverly Hills Bar Association for doing the work that I love to do, which is guiding my clients to understand the urgent need to think differently and embrace change as they approach new opportunities and deal-making today.”

Miller is nationally recognized for his innovative strategies for effective brand building for his clients.  The evening includes musical tributes to Miller featuring three of his Grammy Award-winning clients, rapper/actor/entrepreneur Ludacris (Fast & Furious franchise), singer/songwriter/producer Donald Lawrence and actress/recording artist Brandy Norwood.  Proceeds from the event support the BHBA’s education and community outreach programs.

The Entertainment Lawyer of the Year Award honors leaders in entertainment law for significant contributions to the profession.  It has been presented annually since 1989 by the Beverly Hills Bar Association, which has the largest entertainment law section of any bar association in the world.

“Darrell Miller is an outstanding attorney whose innovative and far-reaching strategies have had a tremendous impact on the field of entertainment law,” BHBA Entertainment Law Section Chair Leigh Leshner said.  “Darrell’s background as a singer and performer, along with more than two decades of experience in entertainment law, give him a unique perspective and the ability to see the big picture while focusing on creating highly successful brands for his clients.”

Annual Awards Dinner Includes Performances by Three Grammy-Winners — Rapper/Actor Ludacris (Fast & Furious Franchise), Singer/Songwriter/Producer Donald Lawrence and Actress/Recording Artist Brandy

Annual Awards Dinner Includes Performances by Three Grammy-Winners — Rapper/Actor Ludacris (Fast & Furious Franchise), Singer/Songwriter/Producer and Donald Lawrence and Actress/Recording Artist Brandy

Honorary Dinner Chairs include Norm Aladjem, Angela Bassett, Jurnee Smollett-Bell, Chris “Ludacris” Bridges, Rocky Carroll, Tracey Edmonds, Brenda and Bill Galloway, Gerry Garvin, Christy Haubegger, Reginald Hudlin, T.D. Jakes, Terrence Jenkins, Matt Johnson, Charles King, NeNe Leakes, Amir Shahkhalili, Courtney B. Vance, Paula White and Dave Wirtschafter.

The Dinner Committee includes Del Shaw Moonves Tanaka Finklestein & Lezcano; Fox Rothschild LLP; T.D. Jakes/TDJ Enterprises, LLP; Matthew Johnson/Ziffren Brittenham LLP; Wells Fargo Bank.

Darrell D. Miller is one of the most decorated and sought-after entertainment attorneys in the field.  He leads a team at Fox Rothschild LLP that has cultivated long-standing relationships with studio executives and top-tier artists, writers, directors and producers in motion pictures, television and music.  With his innovative strategies for effective brand-building, Miller has personally transformed the careers of many entertainers and remains a trusted adviser to stars who credit him as a central factor in their enduring success, including Academy Award-nominated actress Angela Bassett, rapper/actor Chris “Ludacris” Bridges and producer and best-selling author TD Jakes, among others.

Brandy_Norwood_–_wikipedia (Everything_I_Do)_I_Do_It_for_You

Annual Awards Dinner Includes Performances by Three Grammy-Winners — Rapper/Actor Ludacris (Fast & Furious Franchise), Singer/Songwriter/Producer Donald Lawrence and Actress/Recording Artist Brandy

For three consecutive years, Miller has been recognized in Variety’s prestigious Dealmakers Impact Report; included in The Hollywood Reporter ’s list of Top 100 Power Lawyers; recognized by Savoy Magazine in its 2015 Most Influential Black Lawyers List; and, was profiled by the Los Angeles Daily Journal as among California’s top entertainment lawyers in its 2015 Entertainment Law Supplement.  The National Bar Association named Miller as 2012 Entertainment Attorney of the Year, and he was also the recipient of the 2012 Black, Cool and Brilliant Award by the Frasernet Power Networking Conference.

Previous BHBA Entertainment Lawyer of the Year recipients include Ivy Kagan Bierman, L. Lee Phillips, Nina Shaw, Marty Singer, Ken Kleinberg, Eric Weissmann, Maren Christensen, Patti Felker, Barry Hirsch, Ken Ziffren, Tom Hansen, Stanton “Larry” Stein, Jay Cooper, Don Passman, Russell Frackman, Don Biederman, Louis Meisinger, John Schulman, Melanie Cook, Bruce Ramer, Peter Dekom, Frank Rothman, Bertram Fields, Martin Gang, Norman Tyre, Marvin Meyer, Allen Susman, Leon Kaplan and Edward Rubin. Past BHBA honorees for Outstanding Entertainment Law Scholarship are Jay Dougherty and Lionel Sobel.

Singer/Songwriter/Producer Donald Lawrence will perform along with Ludachris and Brandy.

Singer/Songwriter/Producer Donald Lawrence will perform along with Ludachris and Brandy.

Variety is media sponsor of the Entertainment Lawyer of the Year Awards Dinner.

The Beverly Hills Bar Association, founded in 1931, is the fifth largest bar association in California, with nearly 6,000 members.  Its mission is to serve its members, to lead the legal profession and to advocate for justice in the community. Tickets to the Beverly Hills Bar Association’s Entertainment Lawyer of the Year Dinner are $300 per person ($325 after May 10, 2016).  The Beverly Hilton is located at 9876 Wilshire Blvd, Beverly Hills, CA 90210.  For tickets and more information visit www.bhba.org.